Consumer Trends
Miraculous Corp Inks sweetFrog Tie-Up in U.S. Brand Blitz
The Mediawan-ZAG joint venture is rolling out a slate of brand collaborations timed to the peak summer consumption wind…
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Consumer Trends
Rare Breed Dog Treats Land at Chewy in Nationwide Retail Push
The American-made pet treat line — formulated with only meat, flaxseed and vinegar — enters one of the country's larges…
Consumer Trends
Summer Snack Demand Lifts Fresh Produce, Portable Food Sales
Pool days, road trips and youth sports fuel a measurable mid-year lift in grab-and-go and fresh snack categories.
Consumer Trends
Gurley's Foods Executive Pitches Nuts and Trail Mix as Meal Ingredients
The Willmar, Minn. producer's pitch comes as the U.S. snack-ingredient segment seeks to broaden its addressable market …
Consumer Trends
Tropical Smoothie Cafe Ties LTO to Disney's Moana Reboot
The 'How Far You'll Mango Smoothie' runs through July 28, bracketing the film's July 10 theatrical debut — a short prom…
Consumer Trends
HelloNation Taps Texas Wine Expert to Decode Label Literacy
The Coppell-based local media platform targets Texas wine consumers with educational content aimed at driving more conf…
Consumer Trends
Lay's Deploys Dallas Pop-Up Around FIFA World Cup 2026
The PepsiCo-owned snack brand targets match-day foot traffic across the Dallas-Fort Worth market as tournament games be…
Consumer Trends
Giordano's Ties Limited-Edition Pizza Launch to U.S. 250th Anniversary
The Chicago deep-dish chain activates a cause-marketing campaign around the semiquincentennial, pairing a limited-time …
Consumer Trends
Mondelez Launches Sour Patch Kids Besties in New Format Push
The connected candy chain targets younger consumers seeking interactive snacking — a format play Mondelez hopes transla…
Consumer Trends
BRIANNAS Extends Avocado-Oil Line With Six New SKUs
The Texas-based dressing maker bets on avocado oil's premiumisation wave, expanding a category it entered with consumer…
Consumer Trends
Naked Smoothies Launches Two Protein SKUs on Smoothie Day
The 40-year-old brand bets on plant-based protein and no-added-sugar positioning as functional beverages continue to ou…
Consumer Trends
Lioness Functional Snack Brand Enters 1,900 Target Doors
The Los Angeles startup claims women drive 70% of U.S. consumer spending yet have been underserved by the $42 billion s…